This Is Feeding Your Baby With Confidence.

Every feeding journey is different. We support them all because we've been there.

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Support For Every Family.

Breast milk is the best thing you can feed your infant and we want to help make breastfeeding a reality for you. But we also know that it isn't always possible or easy.


Chat with our Happy Mama Mentors, a team of lactation specialists and dietitians, certified in maternal and infant nutrition from Cornell (and all moms!). Available 8am-8pm (EST), Mon-Fri and 8am-4pm (EST), Sat-Sun.

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  • "Our breastfeeding journey had a little bit of a rocky start in the beginning and with the help of the Happy Family LC chatline we were able to get back on track."

    - Emily, Mom of 2 month old

  • "I can't believe how fast you answered, I was desperate, I didn't know what to do, I was two seconds away from tears."

    - Melissa, Mom of 4 month old

  • "My baby is 4 weeks old and breastfeeding was a nightmare, but with the help of your team it has been going wonderfully."

    - Rupal, Mom of 4 week old baby

  • I just wanted to let you know that your tips worked. Over the last few days my granddaughter has tried (and liked!) more foods than I would have thought possible. What a lifesaver this site is!"

    - Joan, Grandmother of 25 month old

  • "This is the first time I have felt confident with information I have been given. I am going to start on your suggestions right now and come back to let you know how they work."

    - Julie, Mom to 6 week old

  • "My baby latched for the first time ever!"

    - Alyssa, Mom to 10 day old baby


Breast milk is amazing because it naturally provides all the nutrients your baby needs, but it isn't always easy. Get support and learn about the benefits of breast milk, latching tips, and more.

Explore our lactation line

Breastfeeding Articles

Click for expert breastfeeding advice and information.

Supplementing with Formula

Exclusive breastfeeding isn't always possible. Having a nutritious, organic formula option on hand can help if you're struggling with low supply or if your baby just won't latch (it happens).

See our Stage 2 Formula

Supplementing Articles

Click for expert supplementing advice and information.

Formula Feeding

If your family relies on formula, we know that every ingredient matters. That's why we chose to include key vitamins and minerals naturally found in breast milk-like DHA for brain development and prebiotics to support a healthy digestive system.

Learn more about formula

Formula Articles

Click for expert feeding advice and information.

It's our mission to change the trajectory of children's health. That means providing support for all parents from day one—from prenatal to breastfeeding and beyond.

- Shazi Visram, Happy Family Founder & CEO